Sorry for such a long time lapse since last writing. By now, I’m sure you’ve heard or seen the new Taco Bell ad campaign, Breakfast Defectors. If not, you don’t internet, watch the boob tube or listen to the radio very much. This new campaign is very good, in fact, maybe too good. Taco Bell is taking on fast food giant McDonald’s on their claim as king of the hill for breakfast fast food options. If you haven’t seen it yet, take a couple minutes to watch the full ad below:

I mean, if you stop and think about it, when is the last time you thought about Taco Bell for breakfast? They’re well known for their post midnight audience but it looks like they’re trying to change that image or bring in a new audience of business professionals. But this is a bold move trying to take on McDonald’s in this fashion. This isn’t Taco Bell’s first knock on McDonald’s either. They’ve done some smaller campaigns in the past with Ronald McDonald’s preferring Taco Bell over McDonald’s but that was an open hand sparring session compared to the blows their taking with the new campaign.

This new campaign paints McDonald’s as the big brother, communist overlord and those who eat it as sheep like characters who just do as their told and don’t dare break away from the norm. WIth today’s society, this campaign works perfectly and probably why this advertisement got a 9.8 on effectiveness compared to the average ad of 5.2.

I don’t know about you but it certainly has piqued my interest about their breakfast options and I’ll likely try one soon. Have you defected yet? Leave your thoughts below.


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