It’s not just small mom and pop shops that have trouble with marketing. Big brands fail too… and when they do, boy oh boy is it a huge face palm.  Krispy Kreme UK had a recent promotion for their Hull store over across the pond but a couple things went unnoticed when they posted the image.

“KKK Wednesday” was set to happen February 18th.  Krispy Kreme UK did finally make an official statement as seen in the comments above on my post where I tagged them on Facebook.  The apology read:

With regards to the Hull Krispy Kreme Half Term Activities:

Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores. We are truly sorry for any offence this completely unintentional oversight may have caused. All material, both online and in the store, has been withdrawn and steps are being taken to ensure that greater precautions are taken with publicity materials in the future.

The idea was created by the Hull store to attract customers into the shop to decorate doughnuts using the Krispy Kreation Station product.

But wait, did you notice the other mistake? February 22th was listed on this piece instead of 22nd. Due to the glaring mistake of the Klub name, this likely flew under the radar for most with the whole KKK thing.

Just another reason to have a peer review of marketing pieces before they go out as well as a copywriter review all text prior to public release.


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